Features for the Future

Description Lists Come Alive

“...When a potential customer lands on this page, how should we convert them, with a limited block of text and a pixelated image?....”

December 15, 2014 / CMS, Marketing, Unique, User Experience

Description Lists Come Alive

Why list all class descriptions down a single page? Missed SEO? Why not embellish with video, imagDescription Lists Come Alivee sliders, faqs and schedules - engage!


A single page of class descriptions will serve a search engine less than specific pages designed for them per class. Then, when a potential customer lands on this page, how should we convert them, with a limited block of text and a pixelated image? … or add multiple images, may be in a slider, throw in some video on the class or workshop… maybe add some case study voxpox videos, some targeted faq and why not the schedule of signups, enrolments or appointment bookings?