Features for the Future

Recognise Revenue Sources with Google Analytics

“...We've delivered Google Analytics to large beauty brands since 2006, its time wellness businesses used this to its full potential.....”

May 15, 2015 / Cart/Signup, Marketing, Social, Unique

Recognise Revenue Sources with Google Analytics

Ever wonder which campaign sources deliver which purchases, and through which journey they arrive… or drop-off! With our unique purchase journey, Google Analytics can show you which purchases are dropping off, and from which sources - does Facebook actually work for your workshops?

Using the new cart confirmation page, users are taken through a much more natural journey that they are used to - and that remains stable on all mobile devices today and on the next O/S upgrade. However, the key is how we track the purchase and report on this key performance indicator - the purchase. Not only do we know which campaign delivered this user, but we also know which failed - by campaign or product.